TV Indígena wins consultancy to create a campaign to increase the social visibility of Indigenous women in Panamá

The FSC Indigenous Foundation (FSC-IF) has contracted TV Indígena, an Indigenous media company that promotes the visibility and development of Indigenous Peoples, to carry out a communications campaign for the social visibility of Indigenous women in Panama, break false stereotypes, and strengthen Indigenous women’s identity and leadership.

This campaign is part of the FSC-IF’s commitment to support the implementation of the Indigenous Women of Panama’s Economic Empowerment Plan (PEMIP 2025) under the Indigenous Peoples Alliance for Rights and Development (IPARD) Program.

Communications campaign

The campaign will promote the visibility of Indigenous women in Panama, through communication and dissemination strategies, highlighting their achievements, challenges, and contributions to their communities and society as a whole. It will be developed with the Indigenous Women’s Advisory Committee of Panama (CAMIP), who will participate in the campaign’s design, implementation, and storytelling.

It will challenge and dismantle ingrained stereotypes and prejudices about Indigenous women, fostering a more just, inclusive and respectful perception of their diversity, including their realities and roles. It aims to sensitize both Panama and the international community about Indigenous women’s rights, culture, and aspirations, promoting solidarity, respect, and collaboration in the construction of a more inclusive and equitable world.

Finally, the campaign will provide tools, resources, and training opportunities that enable Indigenous women to strengthen their cultural identity, improve their communication and leadership skills, and actively participate in decision-making in their communities.

About TV Indígena

TV Indígena is a leading initiative in the field of Indigenous communication in Panama and the Abya Yala region (Americas). Since its founding in 2017, TV Indígena has stood out for its unwavering commitment to the promotion of the rights and culture of Indigenous Peoples, as well as for its innovative and participatory approach in the production and dissemination of audiovisual content together with the territories and traditional authorities.

TV Indígena has worked closely with Cultural Survival on its grant program and targeted programs for Indigenous women, especially through its “Desde la Comunidad” program.

At the international level, TV Indígena has collaborated with the Mesoamerican Alliance of Peoples and Forests during Climate Week, creating content, interviewing Mesoamerican leaders, and providing streaming services, promoting the participation of Indigenous Peoples in the fight against climate change.

TV Indígena has also participated in the “Panama Te Quiero Verde” campaign, with important allies highlighting the importance of a mining-free Panama, creating content on the importance of Panama’s biodiversity and making visible the participation of the Panamanian community and finally achieving the unconstitutionality of Minera Panama. This campaign went viral internationally, achieving the support of actors Leonardo DiCaprio, Orlando Bloom, and youth activist Greta Thumber, demonstrating the impact and influence of TV Indígena in the defense of environmental and cultural rights.

TV Indígena has been actively working with women and Indigenous authorities of the 12 territories of Panama, making visible the development of the 12 territories, participating in congresses, and creating content for the Indigenous Women’s Advisory Committee of Panama.

Today, TV Indígena creates audiovisual content, podcasts for various Indigenous social networks, expanding its reach and reaching new audiences around the world. With a diverse and committed team, composed of young people from the 5 Indigenous peoples of Panama, TV Indígena continues its work of empowerment and promotion of the rights of Indigenous Peoples, using communication as a powerful tool for change and social transformation.